How RipNDip generated more sales in 90 days with Crossterra than in the previous 12 months in China
25%more sales in 90 days than in the past 12 months
$2.2Tnew total addressable market unlocked
0development lift to launch
8day average delivery time
“Other solutions enabled us to transact in China, but Crossterra actually built us a brand presence there. Because of them, we have access to a completely untapped market and have tripled our revenue.”Matt Pierce, Director of E-Commerce at RipNDip
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ChallengeScaling into the Chinese market without sacrificing brand controlRipNDip and its iconic cat mascot, Lord Nermal, had reached cult status among streetwear enthusiasts from the U.S. to Japan. Knowing there was enormous untapped demand in incremental markets, Director of E-Commerce Matt Pierce set his sights on China next.The problem? RipNDip's previous expansions required major in-house builds that ate up internal resources and took took a long time to operationalize. Matt needed a turnkey path to the market.At first, he tried the only out-of-the-box solution he could find: a Global-e integration layered on top of the brand's existing Shopify storefront. This solution, which enabled local currency at checkout, seemed like an easy answer.But Global-e didn't generate the sales traction Matt hoped for. He quickly realized that this was because checkout solved only a small fraction of the localization equation. He needed someone to invent a comprehensive cross-border solution that would help RipNDip establish:
A fully localized storefrontComplete with translated size charts, culturally relevant site display and navigation, and prices calibrated to meet local expectations and protect margins
A local payment infrastructureIncluding the full range of preferred payment options and local acquiring
Cross-border logistics orchestrationFrom customs clearance and last-mile delivery to post-purchase customer support, backed by established local relationships
The combination of these components increased checkout 5x. Matt also realized these elements would be especially crucial in China, where market nuances and cultural awareness matter even more. Because counterfeits are an ongoing threat, savvy shoppers won't buy from any storefront that doesn't look official and offer familiar payment methods. Even a brand as popular as RipNDip wouldn't convert without those clear trust markers.Matt briefly considered partnering with a China-based distributor that offered to manage the entire expansion for RipNDip. But ultimately, he ruled out this option for fear of losing brand control and margin.Soon, he discovered Crossterra, a new platform specifically designed for cross-border e-commerce in emerging markets. When Matt spoke with the team, their commitment to preserving RipNDip's expansion vision stood out. And after Matt saw how quickly he could get to market with solutions designed for RipNDip and the local customer, he was in.
“We wanted a partner to help us operate in China, not someone who would just take over the market or provide an unoptimized, country-specific solution. Crossterra was willing to be a real collaborator.”
SolutionA dedicated, cross-border partner for brand localization, regional growth, and end-to-end fulfillmentCrossterra empowered RipNDip to quickly launch a 100% localized China market presence.To kick things off, the Crossterra team partnered with Matt to do a deep dive into RipNDip's U.S. website. From there, the team carefully adapted every element for Chinese shoppers. And after a lightweight, one-time Shopify integration, the brand's new Chinese storefront was live and generating revenue.“Onboarding was entirely seamless because Crossterra has such a great pulse on the Chinese market,” Matt shares. “They found a way to make our brand presence feel truly native.”This unique advantage is driven by the following core Crossterra capabilities:An onsite experience built for Chinese shoppersCrossterra helped Matt go above and beyond basic language translation to stand up a localized Chinese website. The team tailored every single aspect — including product content, sizing charts, the search functionality, and pricing display — to local shopping sensibilities.The team also worked with Matt to set prices that balance customer expectations with RipNDip's margin requirements, even after duties and taxes. Today, regular pricing reports give him the visibility to keep refining this strategy as duties and taxes fluctuate.The result is a digital storefront that signals legitimacy and creates a frictionless path to conversion.China-native checkout and payment methodsDirect connections to the payment methods Chinese shoppers expect, including Alipay and WeChat, ensure the checkout experience feels familiar.And with Crossterra's local acquiring in place, every payment is treated as domestic. This enables Matt to maintain high payment authorization rates without extra fraud risk.Fully managed cross-border logisticsBecause international orders run through RipNDip's existing domestic fulfillment processes, the brand can ship to customers across China without any extra operational complexity.Matt's fulfillment team simply ships the goods to Crossterra's Los Angeles warehouse. From there, Crossterra manages everything from customs clearance, duties, and taxes to local carrier coordination and last-mile delivery.The team also owns all post-purchase communications, even handling returns and order issues directly with customers — while still following RipNDip's existing policies to the letter. End-to-end social commerce account managementCrossterra didn't stop at infrastructure. The team also surprised him with an additional service: creating and managing RipNDip's Xiaohongshu (RedNote) account.In close consultation with Matt, the team handles content creation and posting cadence — using formats and post styles that resonate most with Chinese shoppers.With a culturally fluent team to own this impactful marketing channel, RipNDip takes localization one step further, building trust and cultural relevance long before shoppers arrive on the website.
“Crossterra essentially manages our Chinese storefront as a part of our internal team. From local wallets to logistics orchestration to the social media account they run for us, they’ve found a way to localize every element to maximize sales and margin while staying true to the RipNDip brand.”
ResultsA Chinese storefront, a new market, and a path to future growthWith Crossterra guiding its entry into the Chinese market, RipNDip drove more sales in a few months than its past solution had in a whole year. And the brand did it all without sacrificing ownership or straining internal resources. Today, consumers across China are rocking RipNDip's iconic streetwear.The numbers speak for themselves:
25%more sales in 90 days than in the past 12 months
$2.2Tnew total addressable market unlocked
0development lift to launch
8day average delivery time
What's next? The Crossterra team is helping Matt actively expand RipNDip's RedNote footprint. They've already launched a storefront and are currently in talks with local influencers to start building social proof on the channel. But China is just the first step. Matt also hopes to partner with Crossterra to launch storefronts in Europe and the UK. He knows that wherever RipNDip expands next, Crossterra's hands-on team will be there to support him every step of the way.
“Crossterra shows up to every meeting with analytics, ideas, and a plan. The attention to detail and level of initiative they bring to the table is unlike anything I’ve ever seen from a partner. With their support, we’re looking to double our business over the next 12 months.”
RipNDip is an LA-based streetwear brand that blends skate culture, pop culture, and graphic designs into fun, rebellious apparel. Born in a skate park in 2009, RipNDip has expanded its retail footprint across the world and launched high-profile collaborations with the likes of PUMA and Lakai.
Ready to launch your next growth engine?See what expansion could look like for your brand.
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